To mark the launch of the new Asics store in london, an installation and website was created allowing members of the public to race against a champion marathon runner and the London Circle Line over 3 seperate races, with times saved in a leaderboard both in-store and on the website. As well as designing the teaser microsite I was also created the instore graphics which was to be displayed on screen (inside and outside of the store) while normal members of the public raced against the London Undergroud Circle Line. The runner is constanly updated with their progress in relation to the tube train and the marathon runner.

Website: asicstuberace
Flash and Treadmill magic: Jonathan Caplin